Follow the Lucas Oil Late Model Dirt Series Through Official Website and Social Media Outlets

WAYCROSS, GA (February 12, 2012) – The Lucas Oil Late Model Dirt Series official website can be found at www.lucasdirt.com. All the series information – including the series schedule, results, photos, videos, driver information and sponsors, can be found at the series official website. The Lucas Oil Late Model Dirt Series has made it possible for drivers, race fans and sponsors to sign up on the front page of the series website to receive all of our series press releases and news, directly to your personal e-mail account. Keep up to date on all the late breaking new stories and get complete race results following each series event.

The Lucas Oil Late Model Dirt Series is also a popular place on the social media outlet Facebook. Over 29,000 people have “liked” the official Lucas Oil Late Model Dirt Series Facebook page. The series Facebook page has all the current news, press releases, pictures and information related to the series. Facebook has become another tool for the Lucas Oil Late Model Dirt Series to reach new fans, increase brand awareness for sponsors and increase the popularity of all our racers that compete on the series to thousands of people all over the world. To find the Facebook, Twitter and YouTube links from the series website, click on the tab to the right labeled “Follow Me” and a window will open with all the social media links to click on.

Race fans can also keep up with all the racing action from series events including live updates from home (or at the events), including line ups and results by using a smart phone or by accessing our Facebook page and our Twitter account. Fans can check out photos from events, special event pages and TV broadcast alerts by following the series on Facebook and Twitter. To join our Facebook page visit http://www.facebook.com/lucasdirt. For fans who would like to keep up through twitter, visit http://twitter.com/#!/lucasdirt/.

The Lucas Oil Late Model Dirt Series can also be found on another social media outlet at www.youtube.com. Type in Lucas Oil Late Model Dirt Series in the search bar on the YouTube website and view all the many videos of the series, including the entire CBS broadcast of the Rockstar Energy Drink Show-Me 100 presented by DART Machinery from Lucas Oil Speedway from last year. A special 2011 year in review video is also posted on youtube.com and on the front page of the series website for fans to enjoy as well.

The Lucas Oil Late Model Dirt Series will sanction 46 events in 19 different states in 2012 beginning with the DART Winternationals at East Bay Raceway Park in Tampa Florida on February 13th. The series will again boast a strong TV package with Ten (10) events taped by Lucas Oil Studios in 2012. Series events will air on several TV Networks in 2012, including CBS Sports Spectacular, NBC Sports, SPEED and the MavTV Channel. The 2012 TV broadcast schedule will be released soon, with dates, times and air dates including all repeat broadcasts. The entire 2012 Lucas Oil Late Model Dirt Series schedule can be found on the series website www.lucasdirt.com under the schedule link.

For the latest breaking news on the Lucas Oil Late Model Dirt Series, visit the series website at www.lucasdirt.com or call the series office at (951) 532-2503.

Be sure and visit the series on the social media outlets as well at http://www.facebook.com/lucasdirt and http://twitter.com/#!/lucasdirt.

About Lucas Oil Late Model Dirt Series: Founded in 2005, the Lucas Oil Late Model Dirt Series is the nations' premier dirt late model sanctioning organization. It currently sanctions 46 events in 19 states in 2012 and receives national exposure through taped-delayed series events that are shown on CBS, SPEED, NBC Sports Network and MavTV.

About Lucas Oil Products: Founded in 1989 by Forrest and Charlotte Lucas, Lucas Oil Products, Inc. has established itself as one of the fastest-growing lubrication product lines in the consumer automotive aftermarket, featuring a line of engine oils, greases, gear lubes and problem-solving additives. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the number one selling fuel treatment and additive products manufacturer in America and Canada. Lucas Oil Products has long been directly involved in the American racing industry at all levels through multiple vehicle sponsorships and racing events.

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